3.09.2010

Urban Critique - Study of Festival Walk (2)

I took two leaflets in Festival Walk, one is 'Special Offer from Car Park and Shops', another one is 'Shopping Guide and Dining Guide'. Festival Walk is obviously set to be a place 'for dining and shopping', otherwise the leaflet would not be named like this.

我在又一城拿了兩張leaflet,一張是泊車優惠,一張是Dining Guide and Shopping Guide,可見又一城是一個怎樣的地方呢,就是a place for dining and shopping.

先看Shopping Guide,又一城的商戶分為以下數個類型:

MAJOR STORES  (別巨之選) (不知道有什麼準則)
BEAUTY & PERSONAL CARE (個人護理)
BANKS & SERVICES (銀行/服務)
BOOKS & GIFTS (書籍禮品)
CAUSAL WEAR (流行便服)
CHILDREN'S FASHION & TOYS (童裝/玩具)
FASHION ACCESSORIES (時尚配飾)
HOUSE & HOME / AUDIO VISUAL (家居生活/影音)
JEWELLERY & WATCHES (鐘錶珠寶)
LADIES'S FASHION (時尚女裝)
MEN'S FASHION (男裝系列)
SPORTS WEAR & EQUIPMENT (運動系列)

除了童裝集中於L2,超過一半男女裝位於LG2外,基本上又一城每一層都有不同類型的商戶。我猜想是因為帶著小朋友不好到處走動嗎?這是我想到的唯一一個解釋。而又一城所引入的商舖,是比較國際化的,我平日去的大型書店,有商務、三聯、中華……甚少去Page One;如果讓我惠康和Taste中間選,我會選惠康;去專門店買化妝品護膚品可是很有壓力的(對我來說),我當然日SASA執平貨(仲要係outlet o個隻),買櫃買傢俬,我家會去實惠和宜家,我敢肯定我媽沒聽過Franc Franc,又一城的形象十分突出。我自然不敢代表香港人,但我處於香港人口最多階層裡,多多少少都代表到這個階層的購物習慣(掛?)。觀察在又一城裡閒逛的人,以學生妹/哥為例,大多都是window shopping,昨天我跟著兩個學生妹逛街,她們入去IZZUE,左翻翻右揭揭,門口沒有任何ON SALE的牌,大家都是摸摸衣角,「呢件幾靚喎,」,然後心裡那句「等on sale 2 折買先!」沒說出口,懷著對On sale的期望和fantasy離開,再向另一間店舖進發。


夠鐘上堂,停停先

(to be continued)

沒有留言:

張貼留言